Free bets, International standard for sports betting

Some things in life are actually free. In the world of Australian sports bookmakers, that would have to be the “free bet”. With certain promotions punters can actually get free money or free bets.

PARIS, FRANCE – JUNE 22: Florian Klein of Austria is dejected after the final whistle during the UEFA EURO 2016 Group F match between Iceland and Austria at Stade de France on June 22, 2016 in Paris, France. (Photo by Stanley Chou/Getty Images)

Meeting and Beating the Competition

The Australian free bets bookmaking industry claims to be among the most competitive bookmaking industry in the world. Of course, punters and bookmakers in the U.S. and U.K. can lay claim to the same thing. The reality is bookmakers all over the world have more than enough competition. In order to meet and beat the competition, online bookmakers have to be creative and offer punters plenty of extra value in the form of bonus promotions. In the casino iGaming industry, most online casinos offer free cash. However, restrictive terms and conditions make it near impossible to turn those bonuses into real cash.

In the online sports betting industry, the preferred bonus option is free bets. Most of these free bet offers come with comparatively more lenient terms and conditions that give the punter a reasonable chance to get some real monetary value from the promotion, and that’s a major marketing tool.

The Real Value of Free Bets for Australian Punters

Most, if not all, of the online bookmakers operating in Australia have decent free bet offers. In some cases, the only thing punters have to do to gain access to Australian free bets is make a deposit and fulfill the promos terms and conditions. Even when qualifying real money wagers are required of the punter before gaining access to their bonus bets, the process is easy to complete. The easiness of the allocation process is the first step for the punter in gaining real value from a promo.

From there, lenient terms and conditions make it reasonably easy for punters to get real value from a promo, assuming real value means being able to turn the bonus into real cash that can be used for more wagers without restrictions, or withdraws. In an online casino environment, the typical promo carries restrictive terms and conditions that make it difficult to turn the promo into real cash. For example, most casino promos come with a rollover requirement of 30X or more. Can you imagine getting a $100 bonus and having to wager $3,000-$5,000 in order to earn the right to call that money your own? Online sportsbooks take a more reasonable approach, using a typical rollover requirement of 1X-4X on most promotions. That should be viewed as a manageable condition.


A Practical Look at How Australian Free Bets Can Create Real Value

Admittedly, a punter could make their first deposit and/or qualifying bet, earn access to the bonus bets and lose those bonus bets. The derived value from the promo becomes ZERO. However, that’s the worst case scenario and at last the punter had a free shot at making some money. As indicated earlier, that’s not something one runs across very often in the world today.

The best case scenario is what makes bonus bets so exciting. After making an initial deposit and successfully navigating the qualifying bet requirement if necessary, the punter gets their free bet allocation. Now they decide to take care of the remaining terms and conditions by waging the bonus bet amount on a Euro 2016 match between Spain and Italy. They wager on Italy to win at +325, which will satisfy most wagering related terms and conditions. Assuming the bonus bet was for $100 and Italy wins, the punter is going to get $325 deposited into their regular wagering account. Even if the rollover requirement states the punter has to wager the bonus winnings 2X prior to withdraw, negotiating $650 in additional sports wagers to get to real cash value is both reasonable and doable.

The reason free bet offers have become the international standard for the sports betting industry is because sports punters demand real value from promos. When an online bookmaker gets too restrictive with its promotions, it real easy for a punter to head on down the road and find a better offer.


Horse racing handicapper and sports betting writer Tony Samboras is the author of this article. For more information about these types of bookmaker bonuses check out Tony’s reviews at Aussie Free Bets.

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Tesla is the football betting analyst and tipster. I'm in this more than 17 years, so you can follow my FREE football betting tips and predictions and make a good decision before you place your bets.